The text describes two seemingly similar but different models of communication. The linear model of communication views communication as a one-way transaction. A sender broadcasts a message to another party. However the message has to be first transmitted through some type of medium, speech, text, etc. and encoded. The message is then received by the intended person and is decoded and communication has been completed.
The linear model of communication can be seen through a simple text message. One person will input words into a text message and the message is sent and received by the other person.
On the other hand, the interactive model of communication takes the analysis of communication one step further. The transaction of a message is still portrayed as the linear model, but the interactive model adds feedback into play. The feedback enables the sender to receive a reply to his or her message and even turns the receiver into a sender as well. This constant cycle of communication is a much better representation of how communication really takes place.
The interactive model can be seen when the receiver of a text message replies to the initial text. Any message sent back will give the initial sender feedback and continues the communication cycle.
-Jossshhuaa
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